“Take a few. I can come back again.” “Oh, thank you, sis. Bless you.” At 1 p.m. on Wednesday, middle-aged women gathered outside Hanyangsa, a scarf shop at Namdaemun Market in central Seoul, were sharing scarves with one another. The shop had already closed for the day, but women who had purchased scarves earlier were handing them to those leaving empty-handed. Some visitors had traveled by train from cities such as Daegu and Daejeon. Namdaemun Market has been swept up in the craze for the “Scarf Man.” A merchant identified only as A, who sells scarves at the market, has become an online sensation for his witty banter on social media, drawing huge crowds eager to see him in person. At 1 p.m. that day, the real-time population indicator for the Namdaemun Market area stood at approximately 25,000, classified as severely crowded. When A emerged from his shop after closing, a barrage of smartphone camera flashes greeted him. He made his way through the crowd with help from privately hired security guards. His appeal lies in his down-to-earth personality and gruff, humorous way of