As you stroll among the trees, you hear a rustle and stop to listen. You raise your binoculars and quietly scan the spot where the sound came from. After waiting patiently, you may finally catch a glimpse of something rarely encountered in everyday life: a small, precious bird. Birdwatching, or birding, is emerging as a new hobby among Korea’s millennials and Gen Z. Until recently, it was largely seen as a pastime for middle-aged and older people, requiring expensive equipment and specialized knowledge. But smartphones have made the activity accessible to almost anyone. With celebrities, including actress Kim Tae-ri, author Chung Se-rang and model Lee So-ra, sharing their interest in birdwatching, it has even gained a reputation as a trendy hobby. Taking off during COVID-19, with smartphones lowering the barrier to entry Content about birdwatching has recently proliferated on social media. On Instagram, posts tagged “birdwatching" number approximately 144,000, while those tagged “birdwatching records" and “birdwatching life” number around 17,000 and 14,000, respectively. A gro