Oprah-branded mashed potatoes, soups to hit supermarkets

FILE - In this Wednesday, Oct. 14, 2015, file photo, Oprah Winfrey attends the premiere of the Oprah Winfrey Network's (OWN) documentary series "Belief," at The TimesCenter in New York. Winfrey is headed to the supermarket aisle with her own line of refrigerated soups and side dishes. The media mogul is launching the food line, called O, That's Good!, after creating a joint venture with Kraft Heinz Co. (Photo by Greg Allen/Invision/AP, File)

NEW YORK — Oprah Winfrey is headed to the supermarket aisle with her own line of refrigerated soups and side dishes.

The media mogul teamed up with food giant Kraft Heinz to launch the line after creating a joint venture earlier this year.

The new brand, called O, That's Good!, will offer comfort foods with added vegetables, such as mashed potatoes with cauliflower mixed in. A broccoli cheddar soup has butternut squash to replace some cheese.

"This product line is real, delicious food with a twist," Winfrey said in a statement Wednesday.

Kraft Heinz Co. said the new brand has no connection to Winfrey's deal with Weight Watchers and won't mention the weight loss program on its packaging. Winfrey bought a 10 percent stake in Weight Watchers two years ago and appears in its ads.

The Oprah-branded soups and side dishes, priced below $5 each, will come to some supermarkets this week and be available nationwide by October.

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